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        • Venison Chilled Cuts
          • Woodburn Venison Chilled Cuts are a premium range of farm grown venison it is rich in iron and low in fat. It is also nutrient dense meaning it is packed full of vitamins and minerals.
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        • Venison Small Goods
          • Woodburn Venison Small Goods are a premium range of farm grown venison it is rich in iron and low in fat. It is also nutrient dense meaning it is packed full of vitamins and minerals.
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        • Venison Deli Goods
          • Woodburn Venison Deli Goods are a premium range of farm grown venison it is rich in iron and low in fat. It is also nutrient dense meaning it is packed full of vitamins and minerals.
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        • Gluten Free Venison
          • Woodburn Venison Gluten Free products are a premium range of farm grown venison it is rich in iron and low in fat. It is also nutrient dense meaning it is packed full of vitamins and minerals.
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      • Great Tasting Venison
        • Venison tastes great anyway you cook it, but if you’re looking for some inspiration for your next venison dish you’ve come to the right place.We have tons of venison recipes and if you have a great one you’d like to share please get in contact with us. For tips on cooking venison click here.
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      • New Zealand Venison
        • New Zealand venison is rich in iron and low in fat. It is a nutrient dense food meaning it is packed full of vitamins and minerals. Red meat is one of the best sources of easily absorbable iron and venison contains more iron than any other meat, including more iron than beef and lamb.
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      • Mild Distinctive Flavour
        • Farmed venison is a culinary treat with a mild distinctive flavour and smooth texture,without the strong gamey flavours of wild venison.

 Woodburn Venison is a versatile product that can be used in a wide variety of ways. Its light, smooth texture makes it ideal for anything from salads and stir-fry, to barbeques and brunches.
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You are here: Home » The Woodburn Venison Story

The Woodburn Venison Story

From Pasture to Plate

My passion for good food and a desire to educate the public about the benefits of New Zealand venison has seen my business grow from a weekend farmer’s market project to running a successful processing company.

Let’s take a step back. My husband Tony and I were successful deer farmers in the Hawke’s Bay and the Manawatu for many years. In 2000 we decided to make a change and started our business concept ‘pasture to plate’. We sent our deer to a local abattoir then to a local butcher who cut the meat to our specifications.

Quickly our product range grew and I decided to sell our goods at the Hawke’s Bay Farmers Market. This turned out to be a great testing ground for products and also allowed me to educate consumers about venison and share my love of good food and cooking.

For three years we sold our Woodburn Venison at the markets, but the time commitment was huge and with two children and the business expanding, we just didn’t have the time.

Now we have our own processing, packing and marketing company which I run with the help of nine wonderful staff.

We have a retail shop that is open Monday to Friday. We manufacture a variety of chilled venison cuts and small goods, chef ready or as required by our other retail customers.

While we may have changed our focus from farming to processing, our passion and commitment to New Zealand farmed venison and our own brand of Woodburn Venison, remains as strong as ever.

So much of the marketing I do is convincing the consumer that venison is an easy, versatile product to cook with and which has many health benefits. I enjoy giving people ideas on how venison can be an every day choice. Visit my recipes page and discover the delights of venison for yourself.

Sally Haslett – Director
Woodburn Venison – The Healthy Choice

Latest News

  • Meet the New Promotions TeamJune 12, 2018, 9:30 am
  • New Packaging Launch June 4th 2018May 29, 2018, 9:00 am
  • Woodburn Venison Recipe of the Month: MayMay 29, 2018, 6:37 am

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  • Gluten Free (5)
  • Venison Chilled Cuts (9)
  • Venison Small Goods (13)
  • Venison Deli Goods (1)

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Woodburn Venison Story

My passion for good food and a desire to educate the public about the benefits of New Zealand venison has seen my business grow from a weekend farmer’s market project to running a successful processing company.

Let’s take a step back. My husband Tony and I were successful deer farmers in the Hawke’s Bay and the Manawatu for many years. In 2000 we decided to make a change and started our business concept ‘pasture to plate’.

THE WOODBURN VENISON STORY

Latest News and Events

  • Meet the New Promotions TeamJune 12, 2018, 9:30 am
  • Moore Wilson turns 100!May 30, 2018, 8:57 am
  • New Packaging Launch June 4th 2018May 29, 2018, 9:00 am
Follow @woodburnvenison

Woodburn Venison Recipes

Farmed venison is a culinary treat with a mild distinctive flavour and smooth texture,without the strong gamey flavours of wild venison.

Venison tastes great anyway you cook it, but if you’re looking for some inspiration for your next venison dish you’ve come to the right place. We have tons of venison recipes and if you have a great one you’d like to share please get in contact with us. For tips on cooking venison

VENISON RECIPES

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