New Zealanders can now be sure they’re enjoying top quality and healthy venison small goods.
Hawke’s Bay venison company Woodburn Venison has become the first venison supplier in the country to be given the Heart Foundation Tick for its venison meatballs and burger patties.
Products with the Heart Foundation Tick are independently tested to meet stringent standards designed to help people choose a more balanced and nutritious diet. The Tick helps to identify food with reduced levels of ‘bad’ fats and less salt. For those who want a leaner burger with less Kilojoules per 100 grams of fat, Woodburn Venison is by far the best option in the supermarket.
Woodburn Venison Managing Director, Sally Haslett says it has taken more than 18 months for the company to get the Tick.
“There have been countless hours of market research and product testing to ensure we have our meatballs and patties just right to meet the Heart Foundation’s stringent specifications, while still retaining their delicious flavour.” says Sally.
Research has shown that our venison meatballs meet the stringent requirements of the NZFSA Code of being low in saturated fat and both burgers and meatballs reduced in sodium. Our burgers and meatballs are made the way you would like to make them at home, with pure meat as the protein source and no protein bulker’s or fillers such as soy protein / flour, hydrolyised vegetable protein, maze, texture protein that other products use.
With obesity and high cholesterol major health issues in New Zealand, Sally is delighted Woodburn Venison can now proudly display the Heart Foundation Tick on its icon products.
Recent research commissioned by the Heart Foundation Tick Programme shows the Tick is embedded in the New Zealand grocery shopping ritual, with the majority of shoppers using the Tick to help them choose healthier food.
Tick Programme Manager Deb Sue says the strong consumer confidence in the Tick means it is a powerful tool in the fight against obesity, and is helping to shape up New Zealander’s.